Construction Workforce Shortage Is A Big Problem, And How You Can Fix It

The construction workforce shortage is and has been dwindling well before the economic recession nearly 11 years ago. Sure we have seen increase in construction labor / workforce, but there is a barrier blocking more from entering into skilled trades.

An actor that came to fame by way of his long-term role on The Cosby show recently made headlines for working at a Trader Joe’s.

The conversation around the pictures as they surfaced online indicated that he must be humiliated for working as a clerk or that somehow bagging groceries was beneath him and other people like him.

Then something wonderful happened

Updated 12/23/2019

instead of crawling under a rock in embarrassment,the actor responded to the job shaming saying that every job has worth and value and there was nothing wrong with the work he was doing to support his family.

A job is a job, and no one should be made to feel bad for taking home an honest day’s pay for an honest day’s work.

The message resonated with people around the world and made for a nice feel-good story for a few days. Thousands of commentaries popped up on social media and blogs showing broad support for someone working at a less than glamorous job to pay the bills and take care of their family. The reality is, we look down on certain careers, jobs and ways to earn a living. Blue-Collar, skilled trades and construction labor jobs do not get the respect they deserve.


Dirty, low-paying, no benefits, unsafe, unstable, and lack of opportunity.

These are just a few of the words and phrases used to describe the construction industry, and for good reason. For far too many years those entering the profession were treated as permanent entry-level workers with no ability to make a decent living or move up the ladder.

Who is to blame for the construction industry’s negative perception? It is unfortunate that many companies have to suffer the consequences of a few bad apples that have taken advantage of the workforce by underpaying, not offering benefits, or promoting unsafe work environments. However, to drive change, it is up to the industry collectively to be a positive force in addressing negative stereotypes and push for solutions to increase employee retention and recruitment.

An industry that is facing a shortage of 1.5 million workers by the year 2021 does not have the luxury of taking a wait and see stance. This is especially true when it takes 8-12 years for a worker to acquire the skills and knowledge of a trade professional.

Improving  The Construction Workforce Shortage

Construction companies are often known for their traditional hierarchies and may not be attractive workplaces for today’s dynamic workforce. In addition to traditional benefits like retirement, 401k, and time off, workers are more likely to seek out companies that provide a commitment to safety, well-being, responsible leadership, and continuing education. These types of offerings show a long-term commitment to workers.

It is also essential to connect with the community and share what is great about working in the construction industry. People don’t understand what they don’t know. While bringing about better offerings and incentives is crucial, if politicians, schools, and parents don’t know about careers available in the construction trades they will continue to have negative perceptions.

A few ways to get the word out about opportunities in the skilled trades

  1. Creating an open environment – meet with area schools, open up the workplace to work-based training such as internships, mentoring, or skilled-trade days at local schools.
  2. Connect with the local chamber, regional planning commissions, and economic development organizations. Often, they do not know what challenges employers face, but can be an excellent resource for collaboration due to demographic and business information they can provide.
  3. School systems may be woefully unaware of the opportunities that exist in the industry.  Reach out to a school administrator and discuss opportunities. This provides a valuable communication channel to show the administrator what jobs are going unfilled and why. If they cannot change the offerings at the school at least it provides the opportunity to open communication between the workforce, area vocational schools, and secondary education.

Because this is an industry that relies heavily on skilled workers, i.e. people over technology, it is essential that companies recognize and utilize a breadth of tools in the recruitment effort.

The reality is that company values are the company culture.

Companies that believe people are their greatest assets are the ones poised for long-term success.

Josh Munns
Joshua Munns grew up in the construction industry differently than most, his Mom, Mary Davis, started a window company as a single mom when he was just 4 years old in 1983. Having a mom who was starting a business in the construction industry at only 23 years old made for some very interesting days. Fast forward 24 years to 2007 I took over the family business just in time for the Recession which hit my business extremely hard. I spent the next 11 years rebuilding the business, rebuilding my workforce and completely reshaping the company. In 2018 I sold the business to focus my energy on my passion, building careers in construction. In 2018 I founded Ground Up Careers to help business owners and employees build careers together. The career does not exist with the employer and the employer does not exist without the career. When employees and employers work together the end result is amazing. By building a strong company culture, offering great benefits and career paths for my employees I was able to build the business back stronger than ever. I did it and I want to help other owners take that step to take their business to the next level. It is an amazing feeling and a great privilege to be able to provide people with great careers.

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